Every camera — every digital camera, from the cheapest phone to the most expensive cinema rig — captures light the same way at the most fundamental level. Millions of tiny light-sensitive sites on a sensor, each one recording a single colour value. Red, green, or blue. That raw data, the Bayer pattern, is what actually exists before anything else happens. What you get when you press record in your standard camera app is not that. It is a processed, compressed, irreversibly cooked version of it. The iPhone 17 Pro, for the first time in the history of consumer smartphones, lets you keep the original. What ProRes RAW Actually Is, and Why It Took This Long To understand ProRes RAW...
Category - Apple
Apple’s WWDC 2026 keynote on June 8th was Tim Cook’s last as CEO, and the company came in with something to prove, once again. Two years of Apple Intelligence promises that failed to materialise, a Siri that became an industry punchline, and a design language called Liquid Glass that divided users and critics alike. Although This year’s event did not open with a new feature reveal, but it did begin with fixes first and features second. That sequencing was not accidental. Here is everything that matters, ordered by how much it will actually change your daily experience. 1. Siri AI: The Rebuild Apple Owed Everyone The headline of WWDC 2026 is Siri AI, a ground-up...
Tim Cook ran Apple for fifteen years. Fifteen years of supply chain mastery, services expansion, trillion-dollar market caps, and a version of Apple that learned to sell more than products, it sold a lifestyle, a privacy promise, a whole ecosystem. On September 1, 2026, he hands that over to John Ternus, a mechanical engineer who has spent half his life building the actual objects. The shift sounds subtle. It isn’t. Two and a Half Decades Under One Man To understand what Ternus inherits, you have to sit with what Cook actually built. When he stepped in as CEO in 2011 shortly after Steve Jobs’ death, Apple had a market cap of roughly $350 billion and annual revenue of $108...